Yotpo

Yotpo brings together loyalty, reviews, SMS, UGC, subscriptions, and retention tools in a single platform built for ecommerce brands that want stronger repeat purchase behavior and higher customer lifetime value.

Our Quick Take

If you want a retention engine that covers loyalty, SMS, reviews, and UGC under one roof, Yotpo is one of the strongest options in ecommerce. It is especially powerful for brands that want to consolidate vendors into a unified retention and engagement stack.

What It Is

Yotpo is an all-in-one retention and loyalty platform that helps brands build stronger customer relationships with points programs, rewards, VIP tiers, SMS marketing, customer reviews, UGC, and subscription tools. It integrates deeply with Shopify, Klaviyo, and other major ecommerce platforms.

What Makes It Stand Out

• Unified Retention Stack: Loyalty, reviews, SMS, and UGC in one platform.
• Deep Shopify Integration: One of the most native retention solutions available for Shopify brands.
• Advanced Loyalty Engine: Points, referrals, VIP tiers, and customizable rewards.
• AI-Powered Reviews: Automated review generation and smart content display.
• High-Intent SMS: Targeted messaging tied to behavior and purchase data.

Key Features

• Loyalty & Rewards: Points, VIP tiers, referrals, and flexible reward rules.
• Reviews & UGC: Photo reviews, smart prompts, and automated social proof.
• SMS & Email: Behavioral SMS journeys with segmentation and automation.
• Subscriptions: Recurring orders with retention analytics.
• On-Site Personalization: Custom displays, product recommendations, and UGC widgets.

Best Fit

Yotpo is best for Shopify or ecommerce brands that want to consolidate retention tools into one hub, especially brands investing in loyalty, reviews, SMS, or subscriptions as key growth levers.

Pricing Snapshot

• Creator, Pro, and Business: Pricing varies by product module and monthly order volume. Free plans are available for reviews and loyalty with upgrade paths as scale increases.

Integrations to Know

• ESP/CRM: Klaviyo, Sendlane, Omnisend, Customer.io
• Ecommerce: Shopify, BigCommerce, WooCommerce
• Reviews & UGC: Meta, Google Shopping, Bazaarvoice
• Analytics: Triple Whale, Peel, GA4

Setup Tips

• Start With Loyalty + Reviews: These two modules drive the quickest retention lift.
• Sync to Klaviyo: Push points, tiers, and review events into email flows.
• Enable UGC Widgets: Display top-rated content on PDPs and collection pages.
• Automate Post-Purchase SMS: Use high-intent messages for cross-sell and repurchase.