Brevo
Quick take
Email, SMS, and lightweight CRM in one stack — practical automation, segmentation, and send control to grow retention and LTV without heavy setup.
What it is
Brevo (formerly Sendinblue) combines email/SMS sending, contact management, and automation. It’s built for teams that want lifecycle programs — welcome, browse/cart, winback, post-purchase — with a simple CRM layer for stages, notes, and basic deal tracking.
Why it stands out
Clean automation builder, sensible pricing at lower volumes, and integrated SMS/WhatsApp make it easy to coordinate cadence and offers across channels without a separate CRM/CDP.
Key features
- Automation & journeys — visual flows for welcome, post-purchase, winback, reactivation
- Segmentation — behavior, attributes, tags, and engagement for targeted sends
- CRM basics — contacts, deals, pipelines for simple lifecycle coordination
- SMS & WhatsApp — promo, OTP, and reminders tied to email segments
- Transactional email — order/receipt notifications with templates and tracking
- Send control — A/B testing, send-time options, and frequency caps
Best fit
- Verticals: DTC, SaaS, education, services — teams needing reliable lifecycle automation
- Company size: Early to mid-market; scales with contact volume
- Team maturity: Wants integrated email/SMS + basic CRM without a heavy CDP
Pricing snapshot
Tiers scale by email volume, contacts, and features (automation/SMS/WhatsApp add-ons). Value comes from coordinated journeys and better segment targeting versus blasting.
Integrations to know
- Commerce — Shopify/WooCommerce for events and product data in flows
- Forms & capture — embedded forms and popups for clean opt-in
- Ads & web — basic connectors and tracking to align paid + owned
Quick setup tips
- Start with four flows: welcome, post-purchase cross-sell, browse/cart recovery, winback
- Build segments for VIP, at-risk, and one-and-done; adjust cadence and incentives by margin
- Use SMS as a nudge in high-intent stages; keep frequency caps across channels
Good alternatives
- Klaviyo — deeper ecommerce data model and ecosystem
- Omnisend — ecommerce-focused email/SMS with straightforward pricing
