Zeta Global
Our Quick Take
Zeta Global is an AI-driven marketing cloud built to personalize lifecycle messaging across email, SMS, push, and paid media. If you want predictive audiences plus orchestration in one place, Zeta is a serious option for larger DTC and retail teams.
What It Is
A marketing platform that combines identity, predictive modeling, and cross-channel execution. Zeta helps you find high-value customers, personalize content, and automate journeys that drive retention and LTV.
What Makes It Stand Out
- Predictive audiences and intent scoring you can activate across email, SMS, and paid channels.
- Large identity and data assets that enrich profiles for more accurate targeting.
- Unified journey builder to coordinate timing, channel, and creative for lifecycle impact.
- Enterprise-grade deliverability support and compliance features for scale.
Key Features
- Predictive Segmentation: LTV, churn risk, and product affinity scores.
- Cross-Channel Orchestration: Email, SMS, push, and paid activation.
- Dynamic Personalization: Content and offer decisioning at send time.
- Analytics & Attribution: Cohorts, incrementality reads, and revenue impact.
- Privacy & Compliance: Controls for consent, preferences, and data use.
Best Fit
Mid-market to enterprise brands with multi-channel programs that need AI to prioritize high-value customers and coordinate messaging across email, SMS, and paid.
Pricing Snapshot
Note: Public pricing varies by volume and modules. Labels below map to our template for clarity.
- Creator: Pilot scope to validate predictive audiences and email/SMS activation.
- Pro: Expanded channels, deeper modeling, and journey orchestration.
- Business: Full enterprise deployment with advanced analytics and services.
Integrations to Know
- ESP/CRM: Native Zeta messaging plus connectors to common CX stacks.
- Ads & Audiences: Google, Meta, and other paid channels for value-based activation.
- Data & BI: Warehouses and dashboards for reporting, cohorts, and planning.
- E-commerce: Standard connectors and APIs for catalog and order events.
Setup Tips
- Define value events up front, like first purchase with target AOV or D60 LTV.
- Push predictive audiences to both CRM and paid channels to align acquisition and retention.
- Start with 4 flows: onboarding, repeat purchase, winback, and VIP expansion.
- Measure incrementality vs control groups to validate lift before scaling.
Good Alternatives
- Blueshift – predictive orchestration across channels.
- Optimove – CRM journeys with self-optimizing campaigns.
- Pecan AI – predictive modeling for LTV and churn.
