Triple Whale
Quick take
Ecommerce analytics and attribution that ties ad spend to profit and LTV — so lifecycle, not just acquisition, gets the budget it deserves.
What it is
Triple Whale centralizes storefront, ads, and finance data to show contribution margin, LTV, cohorts, and creative impact. You get clear views that steer lifecycle sends, offers, and spend allocation — not just last-click ROAS.
Why it stands out
Fast ecommerce-first setup, pixel attribution for paid social, and profit dashboards that put margin and LTV next to revenue. It’s built for day-to-day decisions across campaigns and flows.
Key features
- Attribution & pixel — multi-touch signal for paid social plus blended MER views
- Profit dashboards — COGS, shipping, fees for true contribution margin
- Cohorts & LTV — payback, repeat rate, and LTV by channel, offer, and product
- Creative analytics — see which assets drive efficient first and repeat orders
- Product & bundle performance — identify SKUs that improve retention
Best fit
- Verticals: DTC brands with repeat potential (apparel, beauty, wellness, consumables)
- Company size: $1–100M+ ARR
- Team maturity: Running paid + lifecycle; needs profit/LTV to guide cadence and offers
Pricing snapshot
Tiers by features and data volume. Pixel and add-ons available; value comes from shifting spend and offers toward higher-LTV cohorts.
Integrations to know
- Shopify — orders, products, discounts, and customer cohorts
- Ad platforms — Meta, Google, TikTok for spend and attribution
- ESP/CRM — Klaviyo and others for campaign/flow revenue and segment lift
Quick setup tips
- Connect Shopify + ad platforms on day one; confirm currency, COGS, and fees
- Build cohorts by first-product and offer type to guide winback and upsell
- Use pixel + creative views to retire spend that doesn’t drive repeat revenue
Good alternatives
- Northbeam — advanced modeling and media mix for higher spenders
- Fospha — MMM and triangulation when platform signals are noisy
