Black Crow AI
Quick take
Predictive lifecycle segments that score customers for winback, churn risk, and upsell — syncing to your ESP for smarter flows and offers.
What it is
Black Crow uses first-party behavioral data and lightweight ML to predict which shoppers will buy, repeat, or churn. Scores and segments sync to your ESP/SMS and onsite tools so campaigns, flows, and offers adapt to lifecycle value and risk—not just clicks.
Why it stands out
Fast to deploy (no data science team), real-time scoring, and opinionated lifecycle segments that plug directly into retention levers—browse/cart flows, winback, VIP, and offer governance—so you can prioritize margin and LTV over raw volume.
Key features
- Propensity & churn scores — predict purchase likelihood and risk by user/session
- Lifecycle segments — VIP, at-risk, winback windows, high-intent browsers
- Real-time feeds — sync scores/segments to ESP, SMS, and onsite personalization
- Offer control — discount suppression for high-intent or high-margin cohorts
- Attribution lift — measure incremental revenue from predictive targeting
Best fit
- Verticals: DTC with browse discovery (apparel, beauty, wellness, home)
- Company size: Mid-market and up; meaningful traffic and repeat potential
- Team maturity: Running ESP/SMS with appetite to tune offers/cadence by LTV
Pricing snapshot
Tiered by traffic and features. ROI typically comes from discount reduction, better send targeting, and recoveries in browse/cart/winback flows.
Integrations to know
- ESP/CRM — Klaviyo, Iterable for segmented flows and send prioritization
- Onsite — banners/modals/personalization based on propensity and margin
- Ads — audience syncs to focus spend on high-intent and high-LTV cohorts
Quick setup tips
- Pipe scores into ESP profiles; build VIP, at-risk, and winback automation branches
- Suppress discounts for high-propensity sessions; reserve offers for at-risk cohorts
- Use browse-intent segments to expand product-led recommendations in flows
Good alternatives
- RetentionX — lifecycle analytics with cohorts and repeat drivers
- Lexer / Ometria — CDP-style profiles and orchestration for larger teams
