Get the latest Martech news and platform updates across AI, ESPs, and CRM. Discover product launches, data trends, and insights shaping lifecycle marketing.
Omnisend’s new integration with Triple Whale brings email and SMS performance into a unified dashboard alongside ads, web traffic and revenue, enabling faster decisions and fewer tabs for ecommerce teams.
Use Iterable, Black Crow AI, and Jasper together to turn static D2C flows into behavior-led, intent-aware journeys. This playbook shows one concrete personalization strategy per tool to lift conversions, protect margin, and keep your list healthy.
AI-powered segmentation is transforming how brands target, engage, and retain customers. This article examines how Customer.io and Iterable enable smarter lists, better engagement, and stronger LTV.
Agentic AI tools are starting to sit on top of email platforms, not replace them. Solutions like Questera, Activepieces and Sweep can watch customer events, decide the next best action, then send that to Klaviyo or Braze for delivery. It’s an easier way for lifecycle marketers to test AI-powered automation without a full platform migration.
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