Expert insights, trend analysis, and thought-driven commentary on marketing, CRM, and lifecycle strategy. The Editorial section features ongoing content—deep dives, opinions, and data-driven takes—designed to help you understand where martech is heading and how to stay ahead of it.
Triple Whale has emerged as the go-to analytics platform for DTC brands needing clear attribution and blended ROAS visibility. This article compares it to Northbeam and Tydo, outlining which tool fits best by brand size and stage.
Black Crow AI predicts purchase intent and value, then syncs those signals to your ESP and SMS tools. Use decile segments to capture better emails, send fewer low-value messages, and lift revenue per recipient.
Omnisend and Klaviyo are both leading ESPs for ecommerce lifecycle marketing. This article compares their automation depth, SMS tools, pricing, and usability to help you decide which fits your growth strategy best.
Real brand results using Revamp AI inside Klaviyo flows: higher CTR, stronger recovery, and more repeat purchases. See how teams improved RPR and LTV with context-aware copy and continuous optimization across browse, cart, and post-purchase journeys.
Actionable ideas to improve lifecycle performance and your tech stack.
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